ICJ Dialog: Roman Muška, Managing Director, Prague Convention Bureau

ICJ: What strategic measures is the Prague Convention Bureau currently pursuing to further strengthen Prague’s position as a leading destination for international congresses and incentive travel?

We try to keep things quite straightforward. Our main focus is on bringing events to Prague that really fit the city—especially those linked to science, technology and creative fields, where there is strong local expertise. That means working closely with universities, researchers and professional communities so organisers can rely on solid local support.

At the same time, we stay active in our key markets and keep close contact with international partners. Together with the city and national institutions, we also look at the long-term picture—making sure infrastructure and services continue to develop so Prague remains a dependable destination over time.

ICJ:  How does the Bureau specifically support companies and event organizers in planning and executing large-scale events in Prague?

For association congresses in particular, we act as a very practical point of contact. We help with bid preparation, suggest suitable venues and hotels, and connect organisers with experienced local suppliers.

We also work closely with the City of Prague, which offers financial grant support for qualifying association congresses. Our role is to guide organisers through that process and explain what support is available. On top of that, eligible events can offer delegates free public transport, which makes getting around Prague much easier for participants.